Poland Spring came to us for a campaign to launch its sparkling water, Poland Spring Sparkling. So to show how “Refreshingly Real” Poland Spring Sparkling is, we parodied some of the artificial advertising gimmicks used in the beverage category to sell products, like slo-mo models.

We launched the campaign with a TV spot and created fun supporting social videos on Facebook and Instagram that pushed against typical advertising tropes.

YouTube Pre-roll

We wrote headline-driven pre-roll ads based on the videos consumers were about to watch.