Folgers | Folgers Morning Harmonizers

TV, Radio

For most millennials, “the best part of wakin’ up” was… Starbucks?

In order to get them singing a different tune, we needed to change some things… but not everything. We decided to take their iconic jingle and give it a modern, more honest makeover. The star of the campaign: The Folgers Morning Harmonizers, a group red satin-clad singers who show up in the midst of messy mornings to relieve tension with a hot cup of Folgers and a hilariously updated version of the classic jingle we all grew up with.

Obviously this campaign lent itself wonderfully to radio, so we made some very fun Spotify ads.