Milk-Bone | Howl You Know Cinema Trailer

TV

 A perfect example of how well creative and media can work in tandem, this spot was born from a cinema media buy. Movie trailer tropes was really fertile ground for us to play in for Milk-Bone’s ‘More Dog’ campaign. ‘Howl You Know’ hijacks one of culture’s most iconic tropes—the rom-com trailer—and makes it More Dog.